Telling It Like It Is - Effective Copywriting
Arts & Business Scotland
This event is in the past
This training session is aimed at anyone looking to improve their copywriting skills to support their fund-raising activities. Offering a combination of project-based, hands-on writing exercises with tips, techniques and critical theory, the session explores the five stages of the copywriting process. While the training provides a specific focus on writing a case for support, the resulting learning can be applied to all kinds of fundraising communications.
The session will cover:
Stage 1 - Planning & Preparation
Stage 2 - Organisation & Structure
Stage 3 - Drafting & Writing
Stage 4 & 5 - Editing & Styling/Proofing & finalising
About the trainer
Allison Traynor is an experienced copywriter and brand consultant who works with a variety of private, public and third sector organisations, helping them to find their voice, articulate their message, and ultimately, achieve their communication goals.
Allison has a particular interest in working with arts, charitable and public sector organisations and her fundraising and case for support copywriting includes work for National Museums Scotland, Gretna Landmark Trust, Highland Museums Forum, Kilmahew/St Peter’s, National Youth Choirs of Great Britain, Penicuik House Preservation Trust, Willow Tea Rooms Trust, Hearts & Minds and Maid of the Loch.
Fees:
Members
£50 + VAT for Arts & Business Scotland members
Non-Members
£70 + VAT for non-members
- Date
- 10:00-12:30, 10 November 2020
- Contact
- Rita
- Cost
- Members £50 + VAT for Arts & Business Scotland members Non-Members £70 + VAT for non-members
- Attendance type
- Online only
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