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The voice of Scotland’s vibrant voluntary sector

Published by Scottish Council for Voluntary Organisations

TFN is published by the Scottish Council for Voluntary Organisations, Mansfield Traquair Centre, 15 Mansfield Place, Edinburgh, EH3 6BB. The Scottish Council for Voluntary Organisations (SCVO) is a Scottish Charitable Incorporated Organisation. Registration number SC003558.

Telling It Like It Is - Effective Copywriting

Arts & Business Scotland

This event is in the past

This training session is aimed at anyone looking to improve their copywriting skills to support their fund-raising activities. Offering a combination of project-based, hands-on writing exercises with tips, techniques and critical theory, the session explores the five stages of the copywriting process. While the training provides a specific focus on writing a case for support, the resulting learning can be applied to all kinds of fundraising communications.

The session will cover:

Stage 1 - Planning & Preparation

Stage 2 - Organisation & Structure

Stage 3 - Drafting & Writing

Stage 4 & 5 - Editing & Styling/Proofing & finalising

About the trainer

Allison Traynor is an experienced copywriter and brand consultant who works with a variety of private, public and third sector organisations, helping them to find their voice, articulate their message, and ultimately, achieve their communication goals.

Allison has a particular interest in working with arts, charitable and public sector organisations and her fundraising and case for support copywriting includes work for National Museums Scotland, Gretna Landmark Trust, Highland Museums Forum, Kilmahew/St Peter’s, National Youth Choirs of Great Britain, Penicuik House Preservation Trust, Willow Tea Rooms Trust, Hearts & Minds and Maid of the Loch.

Fees:

Members

£50 + VAT for Arts & Business Scotland members

Non-Members

£70 + VAT for non-members

Date
10:00-12:30, 10 November 2020
Contact
Rita
Cost
Members £50 + VAT for Arts & Business Scotland members Non-Members £70 + VAT for non-members
Attendance type
Online only
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