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The voice of Scotland’s vibrant voluntary sector

Published by Scottish Council for Voluntary Organisations

TFN is published by the Scottish Council for Voluntary Organisations, Mansfield Traquair Centre, 15 Mansfield Place, Edinburgh, EH3 6BB. The Scottish Council for Voluntary Organisations (SCVO) is a Scottish Charitable Incorporated Organisation. Registration number SC003558.

Comms and marketing made easy

SCVO

Fully booked

This event is in the past

During this online course we will: 

• find out what you need to get from the session 

• explain the value of storytelling 

• take you through our six stages to get a great story

• identify what currently works (or how to adapt) 

• brainstorm some of your own organisation’s storytelling needs, together

Course overview

Despite what people in communications say, ‘communications’ is really not that complicated. 

What is complicated is a global pandemic, a lockdown, and the fear and fright that brings. 

Things are not easy right now, but never has it been more important to keep communicating (talking and listening) as we engage with supporters, stakeholders, funders and friends to keep the show on the road. 

Our Comms and marketing made easy coursewith Lawrence Brodie from Electrify has been adapted for the times we live in, and although it will be delivered digitally, you can be sure it will still pop! 

This session will focus on the thing we believe every voluntary sector organisation needs to do: tell stories. 

It will be full of interaction, engagement and discussion as we take you on a whistle-stop tour of what we reckon makes a great story, especially during a crisis. We’ll even show you some of the work we’ve been engaged in since March 2020. 

Overall course aim

Everyone working in the voluntary sector must play a positive part in the promotion of your charity’s mission and work at this time. It’s crucial. 

You have amazing stories, which can influence funders, stakeholders, civic and elected leaders, your supporters, and the wider public. So, we’re going to ban jargon, cut out codswallop and create a bunkum-free zone by guiding you through a cracking morning of comms advice and storytelling support. 

Who is the course aimed at?

This course is aimed at anyone new-ish to communications and marketing in the workplace and/or voluntary sector, or wishes to refresh their existing skills.

Entry requirements

There are no formal entry requirements

Date
10:00-13:30, 2 December 2021
Contact
Helen Swatton
Cost
SCVO members £75, Non-members £115
Attendance type
Online only
Venue
SCVO Zoom meeting