Arts & Business Scotland

This event is in the past

This course, led by Richard Radcliffe, is focused on how to integrate legacies into your current fundraising at little or no cost at a time when more people are making Wills than we have witnessed in decades.

Success relies entirely on:

Understanding the market and prospects

Tone of voice and content of legacy communications

Not forcing as ask

Making it easy and affordable for everyone to do it!

Building great conversations which suit anyone you communicate with

The course will cover all the above in a way which minuses any risk but maximises the return on investment.

We will cover:

Why the time is ideal to take action now: market growth, Will making patterns and changes during Covid and the surge in the cost of living.

How to talk and write about legacies in an upbeat but sensitive way. Tone of voice and what to communicate + the best call to action.

Where to put those messages: how to use channels to trigger interest and action

How to cultivate and steward prospects in sensitive times; what to do with enquirers and pledgers to ensure happiness

How to gain internal buy-in at all levels

How to convince the Board to take action: A practical session on ROI, current influences on the market and how to plan budgets, targets and expectations

Date

09:30-13:30, 2 February 2023

Contact

Arts & Business Scotland

Theme

Funding & finance

Cost

£80 + VAT for Members, £135 + VAT/ £225 + VAT for Non-Members

Attendance type

Online only

Online venue

https://www.aandbscotland.org.uk/events/2023/02/02/legacy-giving-now-is-the-time-if-you-do-it-right-learn-how-to-4/

Book now