With social media fundraising breaking records, new craze #wakeupcall, is sweeping across screens.
Launched by Jemima Khan, the campaign aims to raise funds for theUnicef Syria Children's Emergency Appeal, with those taking the challenge encouraging others to text Syria to 7007 to donate £5, or go to the website,wakeupcall.org.uk
1. Tom Hiddleston
The actor shows us his morning game face
2. Stephen Fry
The national treasure starts his day off by doing something charitable
3. Hugh Grant
The usually dapper actor doesn’t quite look himself in the morning
4. John Bishop
The comedian doesn’t seem to find mornings so funny
5. Jeremy Clarkson and Heston Blumenthal
The morning after? The presenter and chef get cosy for charity
6. Nigella Lawson
The chef seems a bit sheepish in her snap
7. Claudia Winkleman
The presenter readies herself for Strictly shenanigans with a charity selfie
8. Derren Brown
The trickster chose to nominate the Prime minster! Watch this space…
9. Jemima Khan
The person who started it all!
10. Liam Neeson
He has a very specific set of selfie skills…