Campaign shines a spotlight on the importance of early childhood
A north-east children’s charity attended the launch of a new campaign aimed at highlighting the importance of early childhood.
AberNecessities, which provides basic essentials to children and families in Aberdeen and Aberdeenshire was invited to the inaugural event in the Princess of Wales’ Shaping Us campaign at the British Academy of Film and television Arts (BAFTA) in London this week.
The charity’s founder Danielle Flecher-Horn and her colleagues first met the Princess of Wales in 2020 when the then Duchess of Cambridge supported the Baby Banks initiative, which is supported by AberNecessities.
Since its inception in 2019, AberNecessities has supported over 10,000 children, providing essential items such as formula milk and nappies, clothing as well as maternity supplies for new parents.
The Shaping Us campaign, shines a spotlight on the importance of early childhood and how it shapes the adults we become.
Flecher-Horn commented: “It was an honour to attend the launch of such an important campaign. We all know how important the first five years are in shaping our lives. From my own experiences as a teacher and a working mother, I am acutely aware of the importance of these foundations to how we learn and develop.
“A child’s potential is limitless if we simply meet their most basic needs. By relieving parents of stress associated with providing items while in financial crisis, we enable relationships to be built, nurtured, and sustained.
“Opportunities for building positive relationships can be found in the smallest action. Feeding a baby when they are hungry, changing a nappy, drawing a picture together. These small moments accumulate and create a brighter, happier world. “The ‘Shaping Us’ campaign is a call for us all to learn as much as we can about the important early years, to help future generations thrive.
“We are immensely proud to support this campaign as we continue to help local families and children to ensure they have the best start possible.”