Shortlist announced for RNIB national competition

A 50-year-old man from Aberdeen has been shortlisted, along with three others, to winRNIB’s audio logo competition.

The Royal National Institute of Blind People (RNIB) has recently introduced a refreshed visual identity and is now looking for an audio logo to complement it.

Members of the general public were invited to compose their own take on what the jingle should sound like and submitted these to the judging panel back in September.

On being shortlisted, Frederick said: “I’ve been blind since birth but at seven I learned to play the piano using braille and have been passionate about listening to music as well as playing instruments since.

“I wanted my logo to appeal to all people to show that RNIB is there for everyone. I’m so pleased that other people like it, too.”

The new audio logo will be used across all of RNIB’s films and audio communications and will reflect the organisation’s human, positive and can-do values in just a few seconds.

Live Aid organiser and concert promoter Harvey Goldsmith was on the judging panel and said: "I was really impressed with the quality of the entries. The contestants had clearly put a lot of time and energy into their samples.

“It was a hard decision but we’ve shortlisted four of the talented entrants and it’s now back to the public again to vote for a winner."

To listen to Frederick’s entry, as well as the other three entries and cast your vote, visit rnib.org.uk/audiologo