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The voice of Scotland’s vibrant voluntary sector

Published by Scottish Council for Voluntary Organisations

TFN is published by the Scottish Council for Voluntary Organisations, Mansfield Traquair Centre, 15 Mansfield Place, Edinburgh, EH3 6BB. The Scottish Council for Voluntary Organisations (SCVO) is a Scottish Charitable Incorporated Organisation. Registration number SC003558.

Bucket list: ice water challenge one of 2014’s most talked about events

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​Charity fundraiser one of 2014's big social media hits

A global charity fundraiser was the second most talked about subject on Facebook in the UK over the past year.

The ice bucket challenge – where people were encouraged to film themselves being doused with cold water – was an internet viral sensation.

Participants nominated a charity, named others to take part and then shared the video on social media.

Major beneficiaries included motor neurone disease charities and Macmillan.

The challenge – which received high profile celebrity endorsement (see below) – came second only to the UK’s biggest news story – the Scottish independence referendum.

Globally, it came fifth, behind the World Cup, the Ebola outbreak, the Brazilian elections and Robin Williams’ death.

2014's top Facebook topics


Scottish Referendum

Ice Bucket Challenge

World Cup

Premier League ​title race

Conflict in Gaza

Robin Williams

Louis van Gaal takes over at Manchester

Ebola virus outbreak

Champions League Final

First World War Centenary


World Cup

Ebola Virus Outbreak

Brazilian Elections

Robin Williams

Ice Bucket Challenge

Conflict in Gaza

Malaysia Airlines

Super Bowl

Michael Brown/Ferguson

Sochi Winter Olympics



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