People can donate contactless on World Cancer Day - something fundraisers hope will become commonplace in the charity bsector
Cancer Research UK (CRUK) is launching contactless collections across Britain on Thursday (4 February) as part of its World Cancer Day fundraising campaign.
In Scotland, people can donate £2 in Glasgow city centre simply by tapping their contactless card on a specially designed reader, operated by fundraising volunteers.
CRUK the first charity to this form of trial donation technology on this scale.
Ed Aspel, executive director of fundraising at CRUK, said: “It’s really exciting for us to be rolling out contactless giving across the UK on this scale. We’re committed to exploring new, innovative ways to fundraise and accept supporter donations. With the increasing use of contactless right now, this seems a natural next step.
We’re committed to exploring new, innovative ways to fundraise and accept supporter donations
“We’ve been at the forefront of contactless giving in the third sector, having launched a small scale pilot in four of our shop windows last year.
“But this activity takes it to a new level, will ensure we stay relevant, and make it as easy as possible for people to donate in a way that suits them. It really is as simple as popping some spare change in a collection tin and all money raised will go towards our life-saving research to beat cancer sooner.”
This launch represents a wider initiative which aims to bring contactless payments to the charity sector.
CRUK has been working alongside other charities and in conjunction with Payter, Creditcall and Elavon, to ensure that the trial is successful. The charity will be sharing learnings so that the sector as a whole will benefit.
This year, as part of World Cancer Day, CRUK is working with Breast Cancer Care, Anthony Nolan and the Movember Foundation to unite the nation and transform the lives of millions who are affected by cancer.
Support World Cancer Day by making a small donation, or getting one of the specially designed Unity Bands.
