Clic Sargeant will now be known as Young Lives vs Cancer

A cancer charity has unveiled its new name.

Clic Sargent plans to change its name to Young Lives vs Cancer as part of a “refocused” strategy, it announced this week.

The charity said it made the decision after research revealed the old name was “holding us back”, particularly in the wake of a fall in donations during the pandemic.

The slogan “Young Lives vs Cancer” has been incorporated into the charity’s logo since 2016 and the charity plans to phase the new name in gradually to save money.

A survey of people not currently supported by the charity found that adopting the name Young Lives vs Cancer would increase the number of people who understood what the charity did and the number who would donate or accept support from its services if needed.

When asked to choose between the two names, respondents were more than three times more likely to donate to Young Lives vs Cancer than to Clic Sargent, the research found.

The charity was formed in 2005 by the merger of Sargent Cancer Care for Children, founded in 1968, and Cancer and Leukaemia in Childhood, founded in 1976.

Rachel Kirby-Rider, the charity’s chief executive, said: “We are incredibly proud of our history; but it’s become increasingly clear that having the name Clic Sargent meant people were missing out on our support, and the opportunity to raise money for children and young people going through cancer treatment.

“The research has shown that the charity’s name was holding us back.”