Funding of £100,000 has been granted to charity Jo's Cervical Cancer Trust
Shoppers on Scotland’s high streets and retail parks will learn about the symptoms of cervical cancer in a nationwide campaign this summer.
The £100,000 Be Cervix Savvy campaign will tour Scotland from mid-June, with volunteers from Jo’s Cervical Cancer Trust raising awareness of the signs of the disease.
The Scottish Government is funding the campaign as part of its £100 million cancer strategy to improve prevention, detection, treatment and survival rates.
“Starting in June and travelling over five weeks, we will be speaking to women across Scotland about how they can reduce their risk of cervical cancer,” said Robert Music, chief executive of Jo’s Cervical Cancer Trust.
“In particular, we hope to save lives by focusing on areas where cervical screening uptake is especially low.”
Health secretary Shona Robison said the government is determined to ensure cancer is caught at the earliest stages.
She said: “We are making inroads in tackling cancer but we need to go further and develop innovative approaches that ensure everyone can get the information on screening they need, and raise awareness of the symptoms of cancer.
“Cervical cancer is largely preventable and screening is the best way to protect against the disease, yet one in four Scottish women still don’t get their regular smear tests.
The campaign will launch on 18 June and run for five weeks, visiting Aberdeen, Dundee, Edinburgh and Glasgow. There will also be further locations in Fife and Lanarkshire.
