The Follow the Money campaign aims to get charities and other individuals to move away from investing in traditional banks

A campaign has been launched to encourage charities, businesses and individuals to move some of their savings or reserves to an ethical provider.

The Follow the Money campaign has been launched by Charity Bank as it aims to promote the benefits of ethical investment, a decade after the financial crisis.

The project is supported by NCVO, NAVCA, Social Enterprise UK, Social Enterprise Mark CIC, Locality, Responsible Finance, Big Society Capital, Barrow Cadbury Trust, ShareAction, CAN, Clinks, the Finance Innovation Lab, Good With Money, The Ethical Company Organisation and Ethical Consumer.

The campaign will see 38 of the charities and social enterprises who are supported by Charity Bank loans open their doors to showcase how money saved with an ethical provider can have a positive impact on society.

It comes as research, published by Charity Bank, revealed that seven in 10 people agree that charities should invest their savings and investments ethically. And more than half (57%) said they prefer to buy from businesses that act ethically.

Edward Siegel, Charity Bank’s chief executive, said: “It’s easy to dismiss the possibility of achieving a social return as well as a financial return on your investments but saving ethically offers the chance to do both.

“By channelling money into charities, social enterprises and social businesses, your money is used as a force for good. It empowers these organisations to grow, innovate and build upon the services and support they provide to their beneficiaries.”