Guide will help develop strategies and campaigns

A new fundraising guide aimed at small and medium sized charities has been published by the Charities Aid Foundation (CAF).

Fundraising Fundamentals features information for new and established charity fundraisers as they develop their strategies and campaigns.

Covering areas such as getting started, multichannel fundraising and knowing and retaining donors, the online toolkit includes practical hints and tips, how to guides, case studies and downloadable infographics.

Caroline Forbes, head of marketing at CAF, said: “We are coming up to a busy time for charity fundraisers. We know from our research that November and December are the peak months for people donating and many charities will currently be planning their campaigns for this time.

“Our Fundraising Fundamentals guide is full of advice and we created it to give fundraisers a resource to help them make the most of their fundraising activities through this period and beyond.”

CAF is responsible for the Giving Tuesday campaign which encourages people to support charities on the first Tuesday after Black Friday and Cyber Monday in the lead up to Christmas. The event, which has taken place in the UK since 2014, raises millions of pounds for good causes.

The Fundraising Fundamentals guide is available free on the CAF website.