Guide Dogs have launched a new campaign based on the popular TV show First Dates
A new campaign features Guide Dog owners going on Blind First Dates.
In the video, four guide dog owners meet strangers for the first time to tell their real-life stories.
They reveal the challenges of living with sight loss and the huge difference a guide dog has made to their lives. But as ever, the challenges of dating make for some awkward moments that even the most intuitive dog couldn’t guide you through.
The video launches the annual Guide Dogs Week running from 7 to 15 October and has been created to inspire people all over the UK to #Moveit for Money and do something they love to raise vital funds for Guide Dogs. More people than ever need a guide dog and the money raised will help the charity ensure that people with sight loss don’t lose out on life.
Peter Emmett, head of community fundraising for the charity, said: “The First Blind Dates concept creates an authentic platform for our four guide dog owners to share their stories of living with sight loss and guide dog ownership with complete strangers. We’re confident that it will inspire people all over the UK to Move it for Money and raise vital funds during Guide Dogs Week.”