Co-operative Food teams up with Young Scot to offer 10% discount

Young Scot cardholders are being offered a 10% discount on their shopping at one of the country’s biggest supermarkets in a bid to ease the financial strain they are under.

The Co-operative Food has agreed the deal with the national youth information and citizenship charity meaning 570,000 Young Scot National Entitlement Card holders will be eligible for the discount across all its 400 Scottish stores.

The initiative, which went live this week, came about after Young Scot conducted research which found a fifth of young people highlight life expenses, such as food shopping, as a top concern.

Louise Macdonald, chief executive, Young Scot said: “Our research shows that lunch items such as sandwiches and fruit are the most readily purchased products by young adults, with price being one of the top motivating factors when food shopping.

“We are delighted to be working with the Co-operative Food to support this demand from young people and give them greater opportunities to buy healthy, ethical, and locally sourced food, while saving them money.”

It is the first time the charity has partnered with a major food retailer to offer discounted shopping.

John McNeill, regional stores director for The Co-operative Food in Scotland, said: “Young people are facing increasing financial pressures, and by working with Young Scot to develop this initiative we’ve found a way to help them make their money go further while being able to shop conveniently.

“We’re a community retailer, with Co-op Food stores across the length and breadth of Scotland, and by offering a discount to Scotland’s young people we’re giving them a great incentive to make good, healthy choices about the food they eat.”

The initiative went live on Monday in all Co-operative Food stores. It will be rolled out further to Scotmid Co-operative food stores on 17 November.