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Hearts become first club in UK to get charity sponsor

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​Group of philanthropists in seven figure Save the Children sponsorship deal

Save the Children has become the first ever charity in the UK to sponsor a British football club after announcing a three year sponsorship deal with Hearts.

An anonymous group of philanthropists are thought to be behind the seven figure deal that will see the charity’s name emblazoned on the newly promoted players’ jerseys.

Ann Budge, owner of Hearts, said: "Through their enormous generosity they have agreed to provide funds at a level which more than removes the need for a commercial shirt sponsor.”

She said the donation brings investment equivalent to that enjoyed by the country’s top Scottish clubs and will provide financial support for the continuation of the club's revival.

It will allow us to reach many more children across Edinburgh, helping them to get the best start in life and achieve their potential

A separate donation from the benefactors will enable Save the Children to deliver support to children and families throughout Edinburgh via Hearts charity Big Hearts Trust.

Neil Mathers, Save the Children’s head of Scotland, said: “To have Save the Children’s name on Hearts shirts is an absolute honour – and a perfect match for our charity.

"It’s a fantastic opportunity for Save the Children and will allow us to reach many more children across Edinburgh, helping them to get the best start in life and achieve their potential”.

The Edinburgh club last month secured the Scottish Championship title with seven games to spare, meaning an instant return to the Scottish Premiership, less than a year after exiting administration.

 

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