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The voice of Scotland’s vibrant voluntary sector

Published by Scottish Council for Voluntary Organisations

TFN is published by the Scottish Council for Voluntary Organisations, Mansfield Traquair Centre, 15 Mansfield Place, Edinburgh, EH3 6BB. The Scottish Council for Voluntary Organisations (SCVO) is a Scottish Charitable Incorporated Organisation. Registration number SC003558.

Marie Curie to air TV advert to recruit volunteers

This news post is about 9 years old

A cancer charity is to take to television screens in a bid to attract more volunteers to its annual fundraiser.

Marie Curie usually runs radio adverts to attract volunteers for its annual Great Daffodil Appeal but will run a TV advert alongside these this year.

The advert wil be in “direct response” format (DRTV) – meaning the ad will directly address viewers.

DRTV is used by a number of other charities with Marie Curie saying it hoped the format would be as effective for it.

Some £8.7 million is forecast to be raised by the appeal this year, kicking off in March - an increase of over £400,000 from last year.

To achieve this it hopes to attract an extra 3,000 people to volunteer with an extra 37,000 collection shifts available.

The 30-second DRTV spot will be voiced by actress Jane Horrocks, who will also lend her voice to the radio recruitment ad.

The Great Daffodil Appeal will run from 1 to 31 March and will take place across England, Wales, Scotland and Northern Ireland.