A cancer charity is to take to television screens in a bid to attract more volunteers to its annual fundraiser.
The advert wil be in “direct response” format (DRTV) – meaning the ad will directly address viewers.
DRTV is used by a number of other charities with Marie Curie saying it hoped the format would be as effective for it.
Some £8.7 million is forecast to be raised by the appeal this year, kicking off in March - an increase of over £400,000 from last year.
To achieve this it hopes to attract an extra 3,000 people to volunteer with an extra 37,000 collection shifts available.
The 30-second DRTV spot will be voiced by actress Jane Horrocks, who will also lend her voice to the radio recruitment ad.
The Great Daffodil Appeal will run from 1 to 31 March and will take place across England, Wales, Scotland and Northern Ireland.