Charity enlists Bruce Willis - sort of - to launch festive campaign

A new survey by global school meals charity Mary’s Meals has reignited a debate which has rumbled on for years: is Die Hard really a Christmas movie?  

Watching the Bruce Willis classic was named as a top Christmas tradition by 13% of those polled across Scotland – just ahead of attending their work Christmas night out (12%). 

The survey also revealed that it is time-honoured traditions that people really cherish – with 67% of people in Scotland saying they enjoy eating their Christmas meal and just over half saying they love decorating their Christmas tree.  

And, in a nod to it being the season of goodwill, more people preferred to give presents (67%) than to receive them (51%).  

Mary’s Meals, which was founded in and is headquartered in Scotland, serves more than two million children with a nutritious meal every school day in 19 of the world’s poorest countries, including Malawi, South Sudan and Haiti. The promise of a good meal attracts children to the classroom, giving them the energy and opportunity to learn, and the chance of a brighter future. 

Each December the charity holds a virtual Christmas dinner, Big Family Christmas, to raise funds to feed even more hungry children. Last year, nearly 9,000 people around the world took part in the fundraiser. 

Morven Macgillivray, supporter engagement manager, at Mary’s Meals, says: “As our survey shows, Christmas is a time of giving. We are so thankful to everyone who helps us to spread the joy by making a gift to Mary’s Meals; letting the children we serve know there are people thinking of them at this time of year. 

“Every year, I set a place at the Mary’s Meals virtual Christmas dinner for my mum, and she sets one for my brother and myself. It has become a family tradition. This year I’m extending that Christmas tradition to include a place at the table for the star of Die Hard, John McClane! As he famously says in the film, welcome to the party, pal!” 

In return for a donation of £15.90, enough to feed a child with Mary’s Meals for a whole school year, people can take part in the Big Family Christmas. They will receive a certificate to print at home and their name, or the name of a loved one, will appear on the charity’s virtual dinner table alongside names from across the world – and the Die Hard hero! 

Donations made to Mary’s Meals before 31 January 2022 will be matched by a group of generous supporters, up to £1.6 million, thanks to the Double The Love campaign, meaning that each place set at the online Christmas table will feed two hungry children 

To find out more, visit marysmeals.org.uk/Christmas