Uses a tech-led approach
GoodPAYE, the charity-owned fundraising organisation, says it will revolutionise the payroll giving, making workplace giving more impactful and more accessible to employees, employers, and charities.
This joint venture between Barnardo’s, Crisis, The Royal British Legion, RNIB and WaterAid, aims to double the number of UK payroll givers by 2030 and raise an additional £150m for charities across the UK.
GoodPAYE has taken a tech-led approach to simplify and improve what has historically been viewed as an overly complicated and inefficient system.
Payroll Giving was first introduced in the UK in 1987 but is still operated today much like it was 35 years ago. By using the latest technology and developing a user experience usually seen in the Fintech and e-commerce worlds, GoodPAYE is bringing Payroll Giving into the 21st century.
Over 80% of UK companies don’t offer Payroll Giving to their staff and just 4% of UK employees give via payroll, compared to over 30% of employees in the USA. This is despite the fantastic tax benefits which make Payroll Giving better than Gift Aid.
Richard Packman, Managing Director of GoodPAYE said: “Payroll Giving has the potential to create huge positive impact in the world. It’s vastly underutilised and often misunderstood, not helped by the lack of awareness and an overly complicated legacy system.
“We’re bringing much-needed innovation and disruption to the market, empowering employees to help support numerous worthwhile causes while they’re at work and enabling their donations to work as hard as they do.”
GoodPAYE has partnered with PayCaptain.org, a tech-led HMRC-approved Payroll Giving Agency, to provide employers with an all-in-one Payroll Giving Solution, with no fees to employers or their employees.
“Their seamless integration uses automated technology to make it much quicker and easier for employers and their employees to set up and use a Payroll Giving scheme and much more efficient for the recipient charities to receive the donations.
The charity joint venture is the first of its kind in the UK and demonstrates the power that collaboration and innovation can have on the sector.
Tara Honeywell, Head of Commercial Ventures at Barnardo’s and Chair at GoodPAYE, said: “Through collaborative working, we’ve the opportunity to pool years of experience and expertise to provide a service that can generate huge social impact for the whole sector.
“By exploring new ways to grow untapped markets, raise awareness of the tax benefits people can realise through giving through their payroll, all via a super seamless user experience we hope to drive more income into the sector and in turn, deliver more impact.”