The new website introduces innovative technical features
The Royal Air Force Benevolent Fund has launched a new web platform to drive more online donations.
It will also provide a comprehensive audience-focused resource that can better support those who need the charity’s services.
The RAF Benevolent Fund assists veterans and serving Royal Air Force personnel with welfare support, which also extends to their families.
The new website introduces innovative technical features including a support finder tool, which provides faster access to relevant pages and a new online beneficiary form.
Site editors can also easily create and update microsite pages using the new platform. Microsites include RAF Widows’ Association, the RAF Disabled Holiday Trust and the Alexander Duckham Memorial Schools Trust.
Ruth Patterson, digital engagement manager, at the RAF Benevolent Fund said:“Through in-depth audience research and user feedback we have created a web platform that will better meet the needs of all of our audiences. Our website serves two core functions, and we’ve facilitated the best user journeys for each.
“For those wanting to support us, the means to donate or get involved in fundraising is a much simpler, audience-focused journey. We’ve developed a suite of features that will help us to build stronger ongoing relationships with supporters, and promote
advocacy to get involved with us.
“For those that need support, we’ve expanded our services to beneficiaries and improved accessibility to our resources so that they are clear and easy to find. Our new site also hosts an array of content so being able to access this in a more intuitive way is a huge step forward.”
The new platform was designed and developed by digital experience agency Access.