Donations of £1, £3 or £5 can be made to BBC Children in Need
As part of this year’s Be A Hero theme of the campaign, the Post Office’s social media team are giving Twitter users the power to #BeAHero themselves by simply tweeting @PostOffice with the hashtag #MakeMeAHero.
Users then receive a direct message with a link through which they can donate their choice of £1, £3 or £5, by entering their phone number and the cost of the donation is added to their phone bills.
Post Office chief marketing officer Peter Markey said: “As a business, the Post Office is modernising to meet the needs of customers across the UK, and we know innovation can’t stop in branch or on our website.
“Being the first organisation in the UK to give customers the ability to donate to a charity so close to the nation’s heart by simply Tweeting to donate is a social media barrier we’re delighted to break through.”
The Post Office was BBC Children in Need’s biggest fundraising partner in 2013, raising over £1.2million for the charity, and the company hopes to match or better that total this year with the in-branch campaign being complemented by significant social media activity.
It is also selling Be A Hero badges in 10,000 branches at £1 a time.