Big names make big gains
Macmillan Cancer Support has topped YouGov’s 2023 UK Charity Rankings with a score of 43.1.
The score places the charity above second-placed Cancer Research UK, which had a score of 42.8.
British Heart Foundation, Guide Dogs and RSPCA made up the rest of the top five, with scores of 35.6, 29.8 and 28.8 respectively.
The Charity Rankings highlight the best-performing organisations in the charity sector according to their donor ranking score.
This score is calculated using data from the YouGov CharityIndex tool, which is collected from members of the public across the UK.
The rankings shows the brands with the highest average Donor Consideration score between January 1st and December 31st, 2022.
RNLI places sixth, with a score of 28.8, just ahead of seventh-placed Marie Curie which had a score of 28.7. Completing the top ten was Great Ormand Street Hospital, with a score of 28.2, and Samaritans and Children in Need, which both recorded scores of 26.8.
British Red Cross saw the most improved score, leading the Top Improver rankings with an increase of 3.0. UNICEF is the second most-improved, with an increase of 2.7.
The top improvers rankings chart shows the brands with the highest increase in Donor Consideration score comparing January 1st to December 31st, 2021, and January 1st to December 31st, 2022.
Trussell Trust, Blood Cancer UK and Young Lives vs Cancer made up the rest of the top five top improvers, with score increases of 2.1, 1.9 and 1.7 respectively.
British Heart Foundation placed sixth with an increase of 1.4, just ahead of Oxfam which had an increase of 1.3.
Prostate Cancer UK, RSPCA and Children in Need made up the rest of the top ten most improved, with score increases of 1.2 (both Prostate Cancer UK and RSPCA) and 1.1 respectively.