Arts & Business Scotland has announced it will now be known as Culture & Business Scotland.
A Scottish culture charity has unveiled plans for an overhaul of its branding as it launches its long-term strategy.
The charity formerly-known as Arts & Business Scotland has announced its rebranding to Culture & Business Scotland, as well as launching its strategy for the next five years.
Since the charity’s demerger from Arts & Business UK over a decade ago, it has significantly extended its reach across both the Scottish business and culture sectors, now encompassing heritage as well as the arts and further developing its offer to businesses.
Uniquely positioned as the only agency in Scotland to act as a conduit between the two sectors, the organisation has now repositioned itself as Culture & Business Scotland, part of its aim to ensure that potential beneficiaries across both the culture and business sectors better recognise the value of its work.
David Watt, CEO of Culture & Business Scotland, said: “As an organisation, we have grown and evolved immeasurably over the past decade, and the new naming and repositioning of our identity reflects this.
“Our rebranding to Culture & Business Scotland demonstrates our fundamental commitment to both sectors while ensuring that all potential beneficiaries can recognise the scope of our work and the value it can offer them.”
Along with its rebranding, the newly-renamed Culture & Business Scotland is setting out its strategic plan.
In alignment with its commitment to helping both sectors to thrive, the strategic plan accounts for the challenging economic backdrop the organisation is operating in and focuses on ways to mitigate the effects of this.
Culture & Business Scotland’s strategic plan addresses the legacy of Brexit, the Covid-19 pandemic and economic crises, which continue to present challenges to the cultural sector, compounded by pressures on public funding.
Collaboration remains key to Culture & Business Scotland’s ethos, and the strategic plan will continue to uphold the organisation’s dedication to forming and building strong connections with other agencies, local authorities, higher education institutes and third-sector interfaces.
Jane Morrison-Ross, chair of Culture & Business Scotland, added: “Scotland’s cultural industry faces a challenging set of circumstances, but it also has immense potential.
“By helping to forge connections between the cultural and business sectors, providing genuinely meaningful training and development opportunities for creative and industry professionals and advocating for the value of cultural experiences, we’re supporting the cultural sector to fully harness this potential and strengthening its ability to weather the challenges ahead.
“Our new strategic plan is a manifestation of our values, vision, and mission, and reinforces our resolve to enable mutually beneficial connections and relationships between the cultural and business sectors – a unique commitment amongst Scottish organisations.”