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Rural youth enterprise scoops design award for new branding

This news post is 9 months old

Volunteer designed the new design and branding

Callander Youth Project Trust has been recognised in an international design competition. 

The rural Stirling social enterprise, which invests profit from its holiday accommodation into community youth work and training, picked up a bronze award in the 2021 Indigo Design Awards for their new branding, designed by a volunteer.

The competition, which rewards unique graphic design, announced its winners in April. The Indigo Award jury is made up of innovative designers from across the globe and includes The Dots founder Pip Jamieson. 

The branding was designed by local designer Katie Carmichael who volunteers for the charity. Her brief was to create a rebrand to include a new logo that would also work as a suite of icons to represent the three areas of CYP's business: holidays, venue and young people. 

CYP manager Patricia Kent said "CYP has been undergoing a lot of modernisation in the last year. We knew that we needed an identity to reflect that. We asked Katie to help and felt that her design really captured the essence of our organisation. We're really pleased to have new branding that reflects the uniqueness of our work and it's fantastic that it has been recognised with an international design award.

"We might be a small, local social enterprise in rural Stirling but we aim to be world-leading in all that we do. Now we can say our branding is too." 

Katie said: "I'm thrilled that my designs for CYP have caught the attention of an international jury. It has been a really fun collaboration with the young people, staff and board there."

The new look for CYP comes just as the organisation prepares to re-open to the challenges and changes of post-covid hospitality and youth work provision.

New developments to the project include 4 'staycation' glamping pods with un-rivalled views of Ben Ledi and continued vocational training for local young people. 



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