Dame Helen Mirren has launched the new initiative, which aims to provide 100,000 meals across the UK
A homeless charity is hoping for a surge in donations after securing a partnership with a takeaway food giant.
Social Bite has entered into a new partnership with Just Eat that will allow customers to donate when they are treating themselves to a takeaway.
The charity has also teamed up with 15 charities from across the UK, to ensure that funding will be provided to keep homeless and vulnerable people fed, warm and safe this Christmas.
The new initiative was launched with a video message of support from Dame Helen Mirren.
Just Eat has committed to raising funds for at least 100,000 Christmas meals for homeless and vulnerable people and with support from customers, are aiming to fund up to 200,000. Customers can take part by clicking the donation button whilst they order their takeaway. They’ll have the choice of making a £3, £5 or £10 donation and Just Eat will match it, pound for pound.
Andrew Kenny UK managing director of Just Eat said: “After an exceptionally difficult year for so many, we’re proud to partner with Social Bite and FoodCycle, matching customers’ donations pound for pound to provide tens of thousands of Christmas meals for the UK’s homeless and vulnerable people.”
Josh Littlejohn, co-founder of Social Bite, added: “This year has been a lot more difficult than most, with many people finding themselves financially vulnerable and in the worst-case, homeless. We know that Christmas, in particular, can be a very challenging time which is why we’re delighted to be partnering with Just Eat for the Christmas Meal Appeal to help fill at least 100,000 plates this year all over the UK’.
