Scottish Wildlife Trust invites the public to take in the air
Air we go – conservation charity the Scottish Wildlife Trust (SWT) is trying to get people to visit its reserves by capturing their essence in a jar.
It has captured 120 scents from its 120 reserves in jars to promote its Breaths Of Fresh Air campaign, which aims to increase people’s connection with nature.
The campaign is designed to give the public a chance to experience the different smells produced by the grasslands, wildflower meadows, woodlands and the many other types of habitat managed by the Trust.
Among the 120 scents it has captured are those of the harebells cliffs of Longhaven in Aberdeenshire, the hints of vanilla from the greater butterfly-orchid found in Bo’mains Meadow near Linlithgow and the lichen and mosses of Ballachuan Hazelwood on Seil Island.
People are now being encouraged to visit a reserve and take in the air for themselves.
It is well documented that encounters with nature have proven physical and mental health benefits.
Chief Executive of the SWT, Jonny Hughes, said: “People’s day-to-day schedules are getting busier, with fewer people taking the chance to enjoy wildlife and the natural world.
“It is well documented that encounters with nature have proven physical and mental health benefits. We hope ‘Breaths of Fresh Air’ will help to increase the public’s connection with nature.
“Best of all, there is no need for the Trust to fill real jars with ‘breaths of fresh air’ because 90% of the population of Scotland live within 10 miles of a Scottish Wildlife Trust reserve. What this campaign is really about is encouraging people to make the most of this.
“It’s the school holidays, so it is a great time to get outside and enjoy the wildlife that is right on your doorstep. People can easily find their nearest Scottish Wildlife Trust reserve on our website.
“The Scottish Wildlife Trust also has three Visitor Centres - at Falls of Clyde in New Lanark, Loch of the Lowes near Dunkeld and Montrose Basin - where the public can learn even more about wildlife from our knowledgeable and friendly staff and volunteers.
“During our 50th Anniversary year, the Scottish Wildlife Trust would like people to take a little bit of time to enjoy a ‘Breath of Fresh Air’ of their own this summer.”