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Supermodel Scot urges nation to swap clothes

This news post is over 8 years old

The average household in Scotland has £4,000 worth of clothes – 30% of which have been unworn for at least a year

Supermodel and environmental campaigner Eunice Olumide is urging Scots to swap clothes with their friends and get involved in Pass it On Week.

Running from 5-13 March, the week, organised by Zero Waste Scotland, aims to keep the things we use in circulation for longer in order to reduce our impact on the environment.

Organisers are asking people to get involved by organising swap shop events and exchange goods.

They say the average household in Scotland has £4,000 worth of clothes – 30% of which have been unworn for at least a year – yet each household continues to spend an average of £1,700 every year on new clothes.

If everyone in Scotland wore their clothes just three months longer, our carbon, water and waste footprints would be reduced by 5 – 10%.

Scottish model and TV presenter Eunice, pictured, got involved with the campaign by hosting her own pop up shop in Glasgow’s St. Enoch Centre.

It was filled with donated vintage and second hand clothing, toys, books and furniture, demonstrating the type of event that people throughout the country can organise for Pass it On Week this March.

“We need as many people in Scotland as possible to gather up their unused or unwanted clothing, books, toys, furniture and electrical equipment – and swap, share, re-use or upcycle their way to a greener planet this Pass it On Week,” she said.

“This is a fun campaign with a serious message. It is a brilliant way of uniting people throughout Scotland in a national event, run at a local level, and enables all of us to do our bit in the move towards a zero waste society. I’m very proud to be able to support Zero Waste Scotland to help get everyone in the country involved!”

Iain Gulland, chief executive of Zero Waste Scotland, said: “We’re really excited to be working with Eunice Olumide for the first time as she brings a fantastic new fashion-focused dynamic to our Pass it On Week campaign – not to mention her environmental campaigning experience.

“Eunice’s Pop-up Swap Shop is a great example of the type of event that’s easy to organise, and that we’d love to see replicated throughout Scotland this coming March.”

For more details as to how you can sign up to register your own Pass it On Week event this March, visit



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over 8 years ago
Fantastic initiative! Wish we had a campaign like this in Canada. That's is all about!
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