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The voice of Scotland’s vibrant voluntary sector

Published by Scottish Council for Voluntary Organisations

TFN is published by the Scottish Council for Voluntary Organisations, Mansfield Traquair Centre, 15 Mansfield Place, Edinburgh, EH3 6BB. The Scottish Council for Voluntary Organisations (SCVO) is a Scottish Charitable Incorporated Organisation. Registration number SC003558.

Top charity chiefs on social media named

This news post is about 9 years old
 

Louise Macdonald of Young Scot is joined by Edel Harris of Cornerstone as top Scottish tweeters

Two Scots charity bosses have been named among the top charity chief executives who use social media.

Louise Macdonald, the head of youth agency Young Scot, and Cornerstone chief executive Edel Harris were named in the list of 30 charity chiefs by Social CEOs.

Macdonald, who tweets from @Louisemac, was named in the list for the third year running.

Being social is central to my role as a CEO in terms of being accessible to the young people we serve and keeping up to date with a fast moving world.

She said: "It's such an honour - and not just a virtual one!”

“It's great to be in such fantastic company on the list of the Top 30 Social CEOs.

“Being social is central to my role as a CEO in terms of being accessible to the young people we serve and keeping up to date with a fast moving world."

Zoe Amar, who set up the list in 2013 along with digital consultant Matt Collins, said it was more important than ever for the sector’s leaders to demonstrate how their organisations are making a difference.

She added: “Our winners are using social media in ever more sophisticated ways, discussing key issues about their causes and the sector, championing and offering support to beneficiaries and demonstrating impact through storytelling.

“They’re confident about blending the professional and personal, using humour (where appropriate) and have a warm and authentic tone of voice to engage followers.

“Their social media presence shows how charities are still fighting to make a difference and are undaunted in campaigning for social change.

“Their work could help reclaim the narrative of our sector, one tweet at a time.”