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Twitch adds button to boost charity donations


Streamers can now access "charity mode"

Twitch is launching a new built-in fundraising tool called Twitch Charity to make it easier for streamers to run charity streams.

The video channel popular with gamers has launched Twitch Charity to simplify the fundraising process.

Streamers will be able to go into “charity mode,” which activates a “Donate to Charity” button that people can use to donate, and donations will be processed in partnership with PayPal Giving Fund.

Twitch says that all donations after payment processing fees will go to a streamer’s chosen cause; the company doesn’t get a cut or tax incentives.

Twitch Charity will be launching in beta to start for “some” streamers, according to a Twitch blog post. For now, there will be a “limited amount” of charities available to choose from, but Twitch plans to add more.

Huge channels and small-time creators alike regularly participate in telethon-like streaming marathons to raise money for their favorite causes.

A multistreamer charity event broke records last year after it raised $11.5 million for Action Against Hunger, the global organisation dedicated to treating and preventing malnutrition.



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