Many organisations are following suit

Another leading charity has ditched social media platform X citing its “increasingly divisive nature.”

Umbrella body Northern Ireland Council for Voluntary Action (Nicva) says it did so for the safety of its staff and privacy concerns.

The body stated that after careful review “..we believe that the increasingly divisive nature of X, along with an increase in the promotion of false, negative and hateful messaging, does not align with our values of courage, collaboration, caring and commitment to excellence.”

Nicva said it has a broad social media presence across multiple platforms and this decision presents an opportunity to define the best way to engage with audiences as social media platforms continue to change over time. 

“While we are choosing to focus on other, safer social media channels - we will continue to monitor these in light of our values,” the body said.

NICVA is also developing a new social media strategy.