​Mystery shopping might sound like a classic corporate technique - but charities can gain from it, it is argued

Charities should embrace mystery shoppers as an invaluable way of gaining insight into how they operate - and come across to the public.

That was the message from Susan Morgan, senior researcher at not-for-profit consultancy THINK.

She told Scotland's Fundraising Conference that the technique - whereby a researcher contacts an organisation and the interaction is analysed - has a real role to play in helping charities develop - and thet neither management or staff should fear them.

As well as providing practical tips to small charoties on how they can conduct mystery shopping, she spoke to TFN about the practice.

You can see her interview here: