They have the might of professional staff and big marketing budgets, but does that give big charities the right to grab all the limelight?
Are big charities bullies?
Tiny volunteer-run charity Unite Against Cancer this week accused massive household name Cancer Research UK of stealing its fundraising idea. The two campaigns are remarkably similar, but this isn't the first time a large charity has taken a little known fundraising idea and made it huge.
Another cancer charity, Macmillan, was accused of muscling in on the ice-bucket challenge, which many argued was created by charities supporting people with Motor Neurone Disease (MND), also know as Amyotrophic lateral sclerosis (ALS).
The ALS Association in the United States then got into big trouble when it tried to trademark the ice-bucket challenge, as people wanted the right to use the challenge to raise funds for whatever cause they chose.
The thing is, big charities have the ability to take an good idea and make it huge, generating increasingly massive amounts of money for good causes. Should a little cause with a great idea resent their concept becoming a sensation if it all goes to charity in the end anyway? Does it matter who gets the credit? Is all fair in charity fundraising?
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