Objectors claim the supermarket, which is supporting the Royal British Legion, is being distasteful with its Christmas campaign but others say it's a work of art raising money for a good cause
Is Sainsbury's WW1 Christmas advert distasteful?
Move over John Lewis it’s Sainsbury’s turn to be the most talked about Christmas advert this year.
The supermarket’s three-minute long World War I inspired advert has been the recipient of a flood of complaints to the Advertising Standards Authority but has equally received a deluge of praise from others.
Cynics say the advert which is supporting the Royal British Legion through sales of a chocolate bar, featured in the clip, is distasteful for using imagery from the war for commercial gain.
However those who love it say it beautifully tells the story of the famous truce on Christmas Day 1914 when German and British soldiers temporarily put down their guns and met in no man’s land.
What do you think? Watch the advert above and tell us whether it leaves a bad taste in your mouth.