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Poll: Should charities follow RNLI’s lead and abandon cold calling?

This poll is over 8 years old

​Bold move by RNLI. But should others follow at the cost of millions?

Should charities follow RNLI’s lead and abandon cold calling?


One of the country’s best loved charities is set to lose £35 million over the next five years by only asking for money from donors who give prior permission. In effect the Royal National Lifeboat Institution (RNLI) will run an opt-in fundraising scheme instead of the current opt-out system.

It shifts the onus from donor to fundraiser, meaning those who don’t ask to be contacted don’t get cold called. The tactic will cost it dear: over the next five years the charity says it will use part of its £97m in reserve to shoulder the estimated cost. Is this the way forward?

Should other charities now follow the RNLI’s lead and create an opt-in policy and abandon cold calling altogether?

Voting in this poll has now closed


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Claire Johnstone
over 8 years ago
Cold calling is an intrusion into my private space. Intruding into my time. Interrupting whatever else I am doing at the time.Persisten callers who refuse to take NO for an answer harass the recipient of the call and push them to agree under duress.Afterwards you feel annoyed and intruded upon. The name of the charity involved is discredited.So yes, charities should give up cold calling
Commenting is now closed on this post