FRSB ruling upholds complaint against breast cancer charity
Fundraisers working on behalf of Breast Cancer Campaign breached data protection laws as well as the Fundraising Code of Practice.
A Fundraising Standards Board (FRSB) adjudication has upheld a complaint made by a member of the public who received a marketing call on behalf of the charity by the private company Insight CCI Ltd.
The complainant was registered under the Telephone Preference Service, effectively opting them out of receiving unsolicited sales or marketing calls but still received the marketing call on behalf of the charity.
Their contact details were provided by Dynaxon IT services following a phone survey during which, the company said, the complainant agreed to opt in to specific marketing promotions.
Breast Cancer Campaign should have taken ultimate responsibility for the campaign that was being delivered in its name
However, the individual in question denies ever taking part in the survey.
The adjudication stated: “By way of a general comment, the FRSB Board considers that Breast Cancer Campaign should have taken ultimate responsibility for the campaign that was being delivered in its name and that it had failed to appropriately demonstrate that responsibility in its responses to the complainant.”
In its recommendations, the FRSB board said the FRSB chief executive will contact both Breast Cancer Campaign and Insight CCI to make them aware of its findings and discuss the case.
And the FRSB is to refer the case to the Information Commissioner’s Office to determine whether or not breaches of the Data Protection Act have been breached.
