Contact a Family will now be known as Contact

A national disability charity has underwent a rebrand.

Contact a Family will now be known as Contact, in a move that the organisation says will overhaul its identity both on and offline to reach more families with disabled children sooner and to highlight the breadth of work it does.

The charity worked with parent carers to help develop a clearer, simpler and more accessible look and feel, to make it easier for families who might benefit from the group’s support to quickly and easily understand what it can offer and that the charity is here for all of them - whoever they are and whatever their child’s condition.

Amanda Batten, CEO of Contact, said: “We found that our old name was confusing and acted as a barrier to some families with disabled children, stopping them from finding out about how we can help.

“So, we decided to shorten our name to Contact - it’s pretty much what we do in every area of our work whether that’s putting families in contact with each other or in contact with us for vital advice, support and information that they find difficult to find anywhere else. “

As part of the rebrand Contact reviewed all the information it provides to make it more accessible for families to navigate. As well as launching a new version of the charity’s website and online information, Contact has also revamped its guides and factsheets for families as well as publishing a brand new free resource The Helpful Guide for Families with Disabled Children.

The majority of costs for rebranding were met by a generous supporter of Contact’s work and with pro bono support from Brunswick PR and design company, ASHA who helped the charity develop the new brand.