Supermarkets are striving to be more efficient and waste less

Food waste charity Fareshare is seeing a huge drop in food donated as supermarkets clamp down on waste.

The charity said around 200 tons less has been given by leading supermarkets.

Fareshare redistributes food waste to smaller charitable and community projects across the UK.

Fareshare said there was less waste food due to a combination of ongoing global food production and supply chain issues.

At the same time, supermarkets are striving to be more efficient and waste less, in order to keep prices for their customers low.

Carl Hawkes, head of network at the charity, explained that donations from supermarket warehouses were particularly valuable.

"If you're a community group trying to make a meal, out of say, beetroot, that's really hard," he said.

"Whereas the retail food is very mixed. It's much easier for our charities and beneficiaries to make meals out of what they send."

Kellogg's, which has a long-standing commitment to back breakfast clubs and has redistributed over 18 million servings of cereal in 2022 so far - more than last year.

But alongside this, the business recognised a drive to reduce waste, too.

"Like every business, we are trying to be as efficient as possible and look at our costs," said Paul Wheeler, communications director at Kellogg's UK.

"We are trying to manage down the amount of food we give, which causes a problem. Because as we do that, the demand for Fareshare and other charities is like never before."