It started in the States in 2012 and was ported over the Atlantic in 2014, since when it has brought in tens of millions for good causes
The UK’s Giving Tuesday initiative has been taken over by the Chartered Institute of Fundraising (CIoF).
Formerly run by the Charities Aid Foundation (CAF), the annual event started in the US, and encourages people to make a charitable donation on the first Tuesday after the US Thanksgiving national holiday.
It started in the States in 2012 and was ported over the Atlantic by CAF in 2014, since when it has brought in tens of millions for good causes.
Last year saw more than £20 million raised, with 4,000 groups signed up to support and promote it.
The CIoF will oversee the day in the UK for “the foreseeable future” and will talk to charities and fundraisers about how the event should be developed.
CAF said that after incubating the event, now is the “right time to pass it on”, and that no money was exchanged in the deal.
Katie Docherty, chief executive of the CIoF, said: “I am absolutely thrilled that CIoF has the opportunity to deliver the fantastic #GivingTuesday campaign in the UK.
“Over the last few years it has become such an important part of the fundraising calendar and one that many smaller charities and organisations are able to hook onto to reach out to supporters and the public.
“I’m looking forward to working with our members all across the UK, and partners from all sectors, as well as collaborate with #GivingTuesday leaders across the world, to promote and celebrate this day of generosity that inspires millions of pounds for good causes.”
Alison Taylor, chief executive of CAF’s charity services and CAF Bank, said: “CAF will continue to be an enthusiastic supporter of the global day of giving and we’re excited about the plans that the CIoF has in store.
“It continues to inspire us that a campaign that began on social media now inspires millions of people across the world to come together to celebrate the charities and communities that mean so much to us all.”
Giving Tuesday will take place on 29 November. Organisations can sign up to be a Giving Tuesday partner and learn more here.
