Leonard Cheshire has launched a new Christmas campaign
A disability charity has launched a new campaign to fight isolation this festive season.
Leonard Cheshire, is calling on the public to take part in a new social media campaign, raising money to help disabled people get connected with their loved ones at Christmas.
To combat the loneliness around half of disabled people feel, Leonard Cheshire is asking everyone to show how they see purple, the recognised colour of disability.
Posting a purple themed picture, connecting with four friends to do the same, and donating £5, can help a disabled person who feels isolated get online this Christmas.
There are four simple steps to get involved:
- Post a picture incorporating the colour purple
- Use the hashtag #ISeePurple
- Donate £5 to Leonard Cheshire
- Tag four friends to do the same
Just £25 is enough to get a disabled person online. Launching the campaign on International Day of Persons with Disability 2020 (3 December), Leonard Cheshire is inviting the public to show how they see purple, whether that’s through their clothing, make-up, furniture, or just out and about in their day-to-day lives.
The coronavirus pandemic means many of us are feeling more isolated. But for one in two disabled people loneliness can be an everyday reality. One in five people with a disability have no access to the internet. Around half don’t have a computer or smartphone. With lockdown restrictions in place, many disabled people face a lonely Christmas.
Hugh Fenn, managing director of UK services at Leonard Cheshire, said: “It’s been a tough, and lonely, time for us all. No one has felt the impact of this pandemic more than disabled people. Technology can help the people we support keep connected and feel less lonely in these challenging times, which is why our #ISeePurple campaign is raising funds ahead of International Day of Persons with Disabilities on 3 December.”
Donations can be made online.
