Celebs get their tackle out to raise awareness of testicular cancer
Move over ice bucket challenge, you’re so last week – because a new charity fundraising challenge is set to take over the internet.
Following on from the success of the nomakeupselfie and the current icy water craze, the next in line is #feelingnuts, which aims to raise awareness of testicular cancer.
The campaign was set up by the charity Check One Two, which was founded in 2012 by brothers Simon and Andrew Salter, who discovered that men are still dying from one of the most preventable forms of cancer.
Driven by social media, the idea is simple: post a picture or video of you grabbing your crotch and nominate others to do the same.
There’s no fundraising element with this one – as the idea is to spread awareness of the need for regular self-checking for the signs of testicular cancer.
A charity spokesman said: “If you catch testicular cancer early it’s 100% curable, however, being blokes we are all a bit too laid back to keep a check on our love grenades.
“Check One Two is a movement dedicated to changing the behaviour of a generation of men by reaching two goals: spreading awareness far and wide of #feelingnuts in funny, grabbing and pant dropping ways and educate men and the women in their lives about how to check your nuts
“By joining our social movement through simply sharing and tagging your tweets, vine videos, instagram pics, facebook updates, youtube uploads with #feelingnuts your be helping spread our message to millions of people and get everyone checking their knackers!
“And best of all, become a top campaigner who spreads this life saving message and be part of loads of live moments as the movement grows.”
Among the celebs who have so far given their backing to the campaign are comedians Lee Mack, Dave Gorman and Al ‘Pub Landlord’ Murray along with pop stars Ellie Goulding and Union J.
Unlike the ice bucket challenge, so far no-one has nominated Scotland’s First Minster Alex Salmond or Better Together’s Alistair Darling…