The appointment also brings the insight of lived experience
Prostate Scotland has appointed Peter Proud, founder and CEO of Edinburgh-based digital technology company Forrit, to its board of trustees.
Bringing more than 30 years of experience in digital transformation, data, and AI-driven innovation, Peter will support the charity’s work to improve prostate cancer outcomes and raise awareness of prostate health across Scotland.
Peter’s appointment also brings the insight of lived experience. He was diagnosed with stage 2 prostate cancer following a routine medical check, with successful treatment thanks to early detection.
Since then, he has been an active advocate for men’s health awareness, encouraging more men to get informed, get checked, and speak openly about their health.
In his role as trustee, Peter will offer strategic guidance on digital engagement, innovation and technology, as well as supporting Prostate Scotland’s wider mission to provide information, advice and support to men across the country.
Peter founded Forrit in 2014, following senior roles at Microsoft and Accenture Interactive. At Microsoft, he led digital strategy for Europe and was integral to the development of the company’s One Microsoft initiative.
He is a fellow of the Royal Society of Edinburgh, visiting professor at the University of Strathclyde’s Hunter Centre for Entrepreneurship, and the university’s first Inspire Entrepreneur in Residence.
Robert Wilson, chair of Prostate Scotland, said: “Peter brings an exceptional blend of digital expertise, business leadership and personal insight to our board. His energy, strategic vision and lived experience of prostate cancer will be a real asset as we continue our work to ensure that more men in Scotland are diagnosed early and get the support they need. We are delighted to welcome him to the charity.”
Peter added: “I’m honoured to join the board of Prostate Scotland. As someone whose cancer was detected early through routine checks, I know first-hand how important early diagnosis is.
“Too many men in Scotland are still diagnosed at a late stage, and I want to use my experience and my background in digital innovation to help change that.
“Prostate Scotland plays a vital role in informing, supporting and empowering men across the country, and I’m looking forward to playing my part in that work.”
