One of the country's largest charities is rebranding to mark a new approach
One of the country’s biggest health charities is to rebrand to raise awareness that it support people with a range of illnesses, not just cancer.
Marie Curie has modernised its famous daffodil logo and dropped the words “cancer care” from its strapline as well as redeveloping a new website.
The charity also intends to increase the number of people it cares for, fund more research and work with others to improve the quality of care across the UK.
Jane Collins, the charity’s chief executive, said: “If you’re very close to what we do, you’ll already know that, while most of the people we care for have cancer, others have a whole range of illnesses, including heart or lung disease, dementia or motor neurone disease.
“But many people don’t know that, including people who may need our help.
“So we’re going to be making it clearer to the public, and to healthcare professionals, that we’re here for people with any terminal illness, including terminal cancer.”
Marie Curie’s new support line has been created to help people affected by terminal illness to “navigate the system and get the most from the time they have left”.