Better reflects public understanding

Paths for All has changed its name to Walking Scotland.

The name change will better reflect its mission, the charity has said.

The rebrand will make it easier for people to get involved, the charity believes.

Kevin Lafferty, chief executive of Walking Scotland, said: “This isn’t just a name change, it’s a renewed commitment to putting walking and wheeling at the heart of everyday life in Scotland.

“Walking Scotland reflects a fresh and inclusive identity that truly captures the scale of our ambition for the next 30 years.

“The feedback from our stakeholders, communities and partners has been incredibly positive – this brand resonates and will help us reach more people and grow our impact.”

Reasons behind the rebranding, the charity said, was a lack of awareness among the public.

“There was a strong sense that we needed to be clearer about who we are, what we do and what we stand for,” the charity said.

“We consulted widely – with the public, volunteers delivering local Health Walk and path projects, and our network of walking projects across Scotland. 

“The message was unanimous: we needed a name that puts walking front and centre. 

“Our new name does exactly that. Walking is right there in the title, and our strapline makes it clear we’re here for everyone.”

Walking Scotland’s also has a new website.

“Our new logo is inspired by Scotland and shows our national reach and the connections we make,” the charity said.

“The shift also reflects the growing recognition of walking as a low-cost, high-impact solution to a range of challenges, from health inequalities to the climate-nature emergency.”