Bowel Cancer UK will be the name of the merged group
Two leading cancer charities have revealed their new brand after merging in January.
Now, Bowel Cancer UK will be the name of the merged group, bringing together Bowel Cancer UK and Beating Bowel Cancer, underpinned with the strapline Beating Bowel Cancer Together.
The charity is determined to save lives and improve the quality of life of everyone affected by the disease.
It will support and fund targeted research, provide expert information and support to patients and their families, educate the public and professionals about the disease and campaign for early diagnosis and access to best treatment and care.
The charity worked with award-winning brand and communications agency, The Team, to create a modern and vibrant visual identity, which consists of a new logo, font, tone of voice, colour palette and a refreshed website as well as a new name and strapline.
The logo incorporates the Star of Hope, the international symbol for bowel cancer.
It represents hope for the future and celebrates the lives of those we have lost to bowel cancer and is used across the US and in several other countries.
The Star of Hope is central to the charity’s identity as it strongly resonates with supporters and patients, who are at the heart of what the charity does and the reason they exist.
Deborah Alsina MBE, chief executive of Bowel Cancer UK, said: “We are delighted to unveil our new brand. We hope this will enable us to build an active community of patients and their families, clinicians, politicians, academics and others who will join us to ensure that we meet our mission to save lives and improve the quality of life of everyone affected by the disease.
“Bowel cancer remains the UK’s second biggest cancer killer, claiming over 16,000 lives a year but we are determined to change that.”
Almost 42,000 people are diagnosed with bowel cancer in the UK every year. However the disease is treatable and curable especially if diagnosed early. Nearly everyone survives bowel cancer if diagnosed at the earliest stage.
However this drops significantly as the disease develops
Visit the charity’s new look website here.
