Legacy top ten sees first five places taken by animal welfare groups
Animal welfare charities are most likely to receive a legacy donation, a new study has shown.
In a new top ten of organisations people say they will leave cash to when they die, animal charities occupy the top five spots.
Cats Protection is top, followed by the Dogs Trust, Battersea Dogs and Cate Home, The Donkey Sanctuary and the PDSA.
The rest of the top ten is made up of Unicef, RSPCA, Cancer Research UK, Alzheimer’s Research UK and Guide Dogs for the Blind.
It was compiled from interviews conducted over the past year with more than 5,000 charity supporters over the age of 50.
The Legacy Potential Premier League Table 2022-23 was produced by research company Fastmap and the consultancy Freestyle Marketing, and ranks charities by their potential to generate gifts in wills from existing supporters.
The study also shows a fall in legacy consideration from 40% to 37%, which it attributed to “the threat of global recession and economic uncertainty starting to have an impact”.