Tribute to key workers
A film in which Santa is cared for by health sector staff and volunteers has been released by NHS Charities Together.
It’s the first ever advert for the record-breaking coalition of charities and follows a momentous year when the public has given over £150m organisations.
The film, made with guidance from NHS professionals, is part of a wider campaign encouraging the public to buy gifts that give back to those who have given everything, in recognition of the commitment of NHS staff during the Covid crisis.
The proceeds will go to NHS charities across the UK this Christmas so they can provide more much-needed support to NHS staff, volunteers and patients.
British singer songwriter, Birdy, recorded an exclusive version of her 2011 track People Help The People especially for the campaign.
The song was performed and recorded acoustically on her piano at home during lockdown.
Ellie Orton, chief executive of NHS Charities Together, said: “Hundreds of thousands of NHS staff will be working over Christmas and New Year. They do it every year but this time they’re also having to deal with probably the biggest challenge our health service has ever faced.
“I’m thrilled and so grateful that we have been able to partner with these brands to do something about that and show how much the UK cares about those NHS staff and volunteers and the patients they are looking after.
“The public has responded magnificently so far to our appeal, helping us raise over £150m. But with the ongoing impact of Covid, the need is still there.
“So, if you’re buying pressies, think about buying one from this campaign. You’ll be giving back to the people who have given everything for us this year.”
Local NHS charities are also providing additional support where it is most needed by NHS staff, volunteers and patients in their area, with a focus on support for people who are disproportionately affected by the Covid crisis, such as patients and staff from BAME communities and high-risk groups like those living with disabilities.
In the longer term the money raised will also fund programmes to help staff and families recover fully once the crisis has abated, reducing the long-term impact on them and the people they care about.