Tapping into mobile donations may give charities a substantial boost

Growing numbers of people would prefer to give to charity through mobile devices than traditional methods, such as cash, cheques and standing orders.

With nearly 70 per cent of charities in the UK seeing a fall in cash donation, new research today reveals that over a quarter (28%) would rather make donations via new technology.

Tapping into mobile donations may give charities a substantial boost, as 27% of people say they would donate more if they could do so using a mobile device or payment card.

The data comes from Pingit, a mobile app that allows payments using a mobile number, also show nearly a third (32%) indicate they are now more likely to fundraise online than they were five years ago and three in ten reveal they would rather do this on a mobile.

Just one in four UK charities have mobile apps through which they can receive donations.

Pingit has launched Pingit Giving within its app, enabling users raise money for their favourite charities, create a fundraising page, share it with their friends and family, and collect donations.

Any UK-registered charity is eligible to sign up and organisations using Pingit Giving will gain access to a broad fundraising base, leveraging Pingit’s 3.2 million registered users.

Pingit Giving takes one per cent of all donations.

Currently users can donate to 55 charities such as BBC Children in Need, Marie Curie and Comic Relief.

Darren Foulds, managing director of Pingit, said: “Consumers today prefer to donate in a variety of ways, including through our phones. Whether they’re used to give contactlessly or to create a fundraising page, the little devices in our pockets could generate a huge uplift for charities across the UK. With the launch of Pingit Giving, we hope to give every organisation the chance to benefit from mobile donations, and keep more of the funds they raise.”