Advert will run for four weeks on STV

MND Scotland will air its first ever TV campaign in a bid to raise awareness of the illness.

The advert will run on STV for four weeks and has been developed in collaboration with people with MND, carers and bereaved carers.

Support has come from STV’s Growth Fund which provides funding to make TV advertising more accessible for organisations and businesses.

Rachel Maitland, CEO at MND Scotland, said: “Some people may ask why we have invested funds in a TV campaign and the answer is twofold – awareness and fundraising.

“We are proud to be the only charity in Scotland that directly supports people living with MND, and their families and friends. A diagnosis of MND doesn’t just affect one person but impacts their wider support network. We’re here to support everyone.

“This TV campaign gives us the opportunity to let everyone across Scotland know we are here to help. Our vision is a world without MND so, alongside practical help and support, we are providing hope by funding research into effective treatments and the search for a cure for MND.

“I’d personally like to thank the people with MND, carers and bereaved carers that have contributed to the development of this advert. Their insight, enthusiasm and support has been invaluable throughout the process.”