Charities gain as Giving Tuesday gets bigger
Giving Tuesday is the top trending item on UK Twitter for the second year in a row.
The campaign - the international day to do good stuff for charity that’s led in the UK by the Charities Aid Foundation (CAF) – set a record this year with over 2,600 charities and corporate partners signed up to take part.
Celebrities who are supporting the campaign, which takes place today (Tuesday, 27 November) include the models Karlie Kloss and Cara Delevingne, tennis star Novak Djokovic, historian Dan Snow, Stephen Fry, Sir Richard Branson, Sir Patrick Stewart, Captain America star Chris Evans and pop singer Dua Lipa.
Across the country, charities of all kinds have created campaigns to promote their individual causes and celebrate Giving Tuesday.
To mark the day, TFN has produced a list of fun and easy ways to give back.
Brewgooder – the non-profit craft brewer – launched a Christmas crowdfunding “Jingle Wells” campaign to raise money for the repair of 12 broken wells across Malawi, turning on clean water for thousands of people in the process.
Marie Curie is once again doing an all day “thankathon”, where their staff write out personalised thank you cards to supporters. They’re hoping to produce thousands throughout the day as well as doodles for their celebrity ambassadors.
In London, the BT Tower has advertised Giving Tuesday on its spire, whilst Thomson Reuters has shown a Giving Tuesday video on their Jumbotron in Canary Wharf throughout the week.
Internationally, the Giving Tuesday campaign is being championed by the US Holocaust Museum, Animals Asia who are collecting donations to provide toys for abused Asian bears, and The Favela Foundation who are asking people to support children from Brazil’s favelas to visit the Brazilian Science Museum.
In 2017, people in more than 150 countries did something good on #GivingTuesday, even reaching as far as Antarctica and raising in excess of $274 million online alone.
In 2018, leading charities and brands are supporting the day including Barnardo’s, Marie Curie, Cancer Research UK, the RSPCA as well as Thomson Reuters, PwC, RBS, Argos and ASOS.
