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The voice of Scotland’s vibrant voluntary sector

Published by Scottish Council for Voluntary Organisations

TFN is published by the Scottish Council for Voluntary Organisations, Mansfield Traquair Centre, 15 Mansfield Place, Edinburgh, EH3 6BB. The Scottish Council for Voluntary Organisations (SCVO) is a Scottish Charitable Incorporated Organisation. Registration number SC003558.

Online - How to write right: content writing skills for traditional and digital platforms


Part 1 - New ways of working with words: You will learn how to add va-va voom to written content and use essential tools to improve your content writing skills and learn how to break bad writing habits to create engaging, attention-grabbing wordy content for use online and in print. Exercises include: crafting a personal profile websites and LinkedIn; creating an eye-catching About Us introduction; and a case study - how to bring real people to life.

Part 2 - Working magic with words: You will work on structure, narrative flow, and eye-catching headlines and openers, and begin to add colour to written pieces with the inclusion of time, location, real people and senses. You’ll write a longer blog piece and practice adapting and “repurposing" content to promote your piece on social media using some snappy, attractive content. Exercises will include: an introductory paragraph to a newsletter; a blog; and social media posts to promote traffic to your blog.  

Course overview

Want to write content for traditional or digital platforms but need to improve your writing skills? This practical online course in copywriting and content writing for online platforms, or for print, will help you gain the skills and confidence to write creative publicity materials. The online course is delivered in 2 parts:

Part 1 New ways of working with words, 3 February, 10am - 1pm

Part 2 - Working magic with words, 10 February, 10am - 1pm

Overall course aim

The aim of this 2-part online course with Mairi Damer from WORD Up Communications is to improve your content writing skills. In the introductory session, you will be introduced to some fresh new ways of working with words. In the second session you will build on the skills you've started to develop in the introductory session and begin to work on structure, narrative flow, and eye-catching headlines and openers.  

Who is the course aimed at?

This online course is aimed at anyone who needs to write content for websites or online platforms; it is also aimed at helping improve copywriting skills for those who write promo or publicity material. The course uses tricks and techniques from journalism to encourage lateral thinking and a new approach to writing content. Using practical exercises, the sessions encourage an understanding of your readership, and how to write for them.

Entry requirements

There are no formal entry requirements.

10:00, 3rd February to 10th February 2022
Helen Swatton
SCVO members £110, Non-members £180
SCVO Zoom meeting