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Published by Scottish Council for Voluntary Organisations

TFN is published by the Scottish Council for Voluntary Organisations, Mansfield Traquair Centre, 15 Mansfield Place, Edinburgh, EH3 6BB. The Scottish Council for Voluntary Organisations (SCVO) is a Scottish Charitable Incorporated Organisation. Registration number SC003558.

Retail for Change: Social Sessions - The New Customer

Social Investment Scotland

This event is in the past

As part of our Retail for Change Programme, Social Investment Scotland brings you an exciting new series – The Social Sessions.

The series consists of 10 x 90 minute masterclasses, hosted by Rachael Brown, delivered across the year and leading up to the pinnacle in sales – Christmas and beyond. The sessions are targeted at supporting Scottish social enterprises and not for profit organisations with a product, service, or experience.

These immersive masterclasses will cover logistics, manufacturing, and how to reach and understand your customers through group online learning, and bring in brilliant experts and social entrepreneurs leading the way. These sessions will focus your plans and allow you to develop your best possible 'retail for change' offer.

The New Customer

Among many things, the pandemic changed the way we buy, and it changed consumers' behaviour. So how do we find that new customer? What do they want, and how do they want it? This masterclass explores that and so much more.

Join us for the first of our Social Sessions, helping social enterprises navigate the new retail marketplace in relation to the customer, the more you sell the more impact you can create.

In this session we will cover:

• New customer behaviour

• Changes in consumer purchasing

• Trends and how they affect consumer behaviour

• How to find our new customer

We will be joined by Margaret McSorely Walker. Margaret is a trends specialist and recognised industry expert in the fields of product development and innovation.

11:00-12:30, 25 May 2022
Nicola Boyle
+44 (0)131 558 7706